Review of Chairman Guan Jintian of Foshan Qisheng Hygiene Products Co., Ltd. in 2023

2023 is an extremely challenging year. But what we see is not a dilemma, but a change, and we are still full of confidence in the changes. The future is promising.

From the trend of market development, although competition is exceptionally fierce, the overall market size has remained stable and increased, with product sales, sales volume, and average price all showing some improvement. The future development of the market is bound to become increasingly healthy.

From the trend of category consumption, as people's pursuit of quality of life and health continues to improve, consumers have also put forward more refined demands for product materials, design, and functions. In addition, green, environmentally friendly, biodegradable raw materials and products will also become the future development trend.

From the perspective of brand competition pattern, industry competition is further intensifying, and the proportion of online sales is increasing.

From the development of product manufacturing, improving product quality, reducing labor costs, and improving production efficiency through "intelligent" production has become an important trend in the industry.

Several suggestions for the future benign development of the industry.

Firstly, return to the original intention of putting quality first. The pursuit of short-term benefits such as low quality and price wars will ultimately form a vicious cycle, damaging the interests of the entire industry. Quality upgrading is the only choice for enterprises to stand invincible.

Secondly, we must adhere to the principle of putting consumers at the center, innovate and develop more differentiated products that meet the needs of different consumers, drive brands with products, and promote the long-term development of enterprises.

Thirdly, adhere to the strategy of sustainable development, research and use more green, environmentally friendly, and biodegradable materials to make products more environmentally friendly and healthy, ultimately achieving a win-win situation for consumers, enterprises, society, and the environment.