The Indian Hygiene Market Exhibits Huge Potential

In recent years, India, with a population of 1.3 billion and a thriving economy, has become a popular investment location for global investors. From international giants to Chinese manufacturers, industry participants from various markets have expanded their footprints there, and the disposable hygiene products market is no exception. Large international hygiene product brands, such as Procter & Gamble, Johnson & Johnson, Kimberley, and Unicharm, have established factories or operating branches in India.

The continuous improvement of literacy rate, the enhancement of consumer safety and hygiene awareness, and the improvement of rural conditions have all created opportunities to expand the hygiene market. They have increased the proportion of women employed and enhanced consumer consumption habits. These factors will help drive the development of the disposable hygiene product market.

India accounts for 2.3% of the world's land area, and English is the official language. Its popularity has provided great advantages for India's economic and trade cooperation with other countries.

Many Indian consumers are changing their consumption habits, and more and more people are willing to spend money. In the next 20 years, India's business environment will significantly improve, with a focus on industries closely related to people's daily lives, including healthcare, food, education, housing, infrastructure construction, etc.

With the continuous growth of Indian consumer consumption, the maternal and child market will become another booming field, which may experience explosive growth. According to a report, the Indian maternal and child market is expected to grow by 17-18%, reaching $20 billion. Both online and offline retailers are very interested in this "big cake". The next retail war is expected to unfold in this market. These factors will promote the growth of the Indian hygiene market.

For example, Amazon has increased the SKU of baby consumer goods (0-2 years old) to 160000, including diapers. Solab Srivastava, head of Amazon's fast-moving consumer goods division in India, said that sales of baby consumer goods increased by 300% last year. "Baby products are about to become one of the top five best-selling products globally, and consumers in this category have shown the highest brand loyalty."